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Increase the Google Page CTR by Adsense Rotator in PHP

Adsense Rotator in PHP

I have a website that CTR was a very long time to 1.5% CTR on average. This page contains some content, which actually makes the optimization difficult because the ads cannot “hide” the text. However, it’s not at all important that one side has lots of text, it just needs to be “something” exists, so will ever see ads.

By good placement of Google Adsense banners can increase the click rate (or CTR considered). Thus, one can use his attendance even more efficient. It is important in the Banner to bump where they are perceived by the visitors.

I serve an important design law, the law of similars. This tells of the elements which have something in common, are recognized by the viewer as a group. So you have your Adsense ads and an element that has added value to the user group. Value-added elements could be categories or items that have a connection to the quoted article (relatet posts, as on this website).

The written here is based on my own experience, nothing innovative, but perhaps a few tips that of a known or still others don’t.

The most important tip is to increase Adsense CTR, that the ads placed where most of the action takes place. In a blog that is definitely in the text, over-the-fold, ie: before scroll, the visitor must click. The text is what attracts visitors to the site and what he is concerned, there’s even the most action and there must be the banner, not the menu and not in the footer.

Now go out and place some ads in the text and the menu that is ok as long as the ad, which is in the text in the source code, before the ad is to be displayed in the menu. Google the “top places”, there are those who come in source code first, the advertisers who pay the most. Now it would be a waste if you have a menu on the left, there’s a banner CTR einzeigt at 1% and receives 30 cents per click, while, the banners, the text is in a CTR of 3%, but only 10 cents brings in a click.

A little calculation:
– 1000 visitors per day
– 1% CTR menu = 10 clicks per day * 30 cents = $ 3
– 3% CTR in the text = 30 clicks per day * 10 cents = $ 3
=> $ 6

Now the placement is changed in the source code, so the click prices for the increases in ad text, ad reduced for the menu.

– 1000 visitors per day
– 1% CTR menu = 10 clicks per day * 10 cents = 1 dollar
– 3% CTR in the text = 30 clicks per day * 30 cents = $ 9
=> $ 10

The difference would be in this completely out of thin air, Example 4 dollars, “only” restructuring. But now some say “I want my menu but must keep to the left. With CSS, this is not a problem (if unclear, please comment)”.

I had already mentioned indicate that the advertisement placed where most of the action takes place. Suppose I have a website where you can play flash games. Now, any time is a 600 × 600 pixels before large area, in this run from all Flash games. In it I place no advertising. So you have to place any advertising with this box because the box itself seems to pass off the whole action. But where exactly you placed the advertisement.

The answer: it depends. Every Flash game is individual and also as is the menu individually. I would recommend this case to save for each game, where the menu is. Some have played the menu above, some down, left or right. It is important that the advertising is placed where the menu is, because there is the action, since the user uses the menu to start the game and / or to play it. This also has nothing to do with “fraudulent clicks” or “random clicks”.

If man navigates with the mouse cursor on the target, he must also look at first so the target (he looks at the menu, but see the advertising). As he navigated to the target, he always controlled his destination (this happens unconsciously and in a split second), and whether he is on the right track. I was place the advertising isn’t there to generate revenue through clicks random, but in order to alert the user on our advertising (and nothing else, I suggest Google with the heatmap).

CTR increased by Link Tracking
Sometimes it can be worth much to track which links are clicked most frequently on a website. If the link stands out significantly, this seems an action point of the website to be out there must be advertising. out the addition to the link tracking to recommend a good position to become even more urgent the tracking of various sizes and colors. Next, a small PHP script with the following you can spend your Adsense ads at random.
A small Rotator Adsense in PHP

The script must be in accordance with your Adsense ID to be adapted, one would have to “clean” coding, but that can indeed make it all yourself:

$banner[] = ' <div style="margin-top:10px; margin-left: 10px;">
<script type="text/javascript"><!--
google_ad_client = "Your ADSENSE ID";
google_ad_width = 728;
google_ad_height = 15;
google_ad_format = "728x15_0ads_al_s";
google_ad_channel = "0972809225";
google_color_border = "FFFFFF";
google_color_bg = "FFFFFF";
google_color_link = "FF0000";
google_color_text = "000000";
google_color_url = "CC0000";
//-->
</script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
</div>';

$banner[] = ' <div style="margin-top:10px; margin-left: 10px;">
<script type="text/javascript"><!--
google_ad_client = "Your ADSENSE ID";
google_ad_width = 728;
google_ad_height = 90;
google_ad_format = "728x90_as";
google_ad_type = "text_image";
google_ad_channel = "5485248983";
google_color_border = "B1CFB8";
google_color_bg = "E7F2F4";
google_color_link = "0000FF";
google_color_text = "000000";
google_color_url = "cccccc";
google_ui_features = "rc:10";
//-->
</script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
</div>';

$banner[] = ' weiterer Bannercode';
$banner[] = ' weiterer Bannercode';
$banner[] = ' weiterer Bannercode';
$banner[] = ' weiterer Bannercode';

echo $banner[rand(0, count($banner)-1)];

As you can see, no art, only actually fill an array with values and then let the issue at random. Then the script into your PHP script to insert using “include” or “require_once”. However, you must manually for each ad a tracking ID in Adsense create backend. I recommend as between 20-30 different ads (even something “daring” to try, as pink background of ads), and let 1 week to run for one month, after a few days you can convert the really bad, so the ads exchange rates against other entries to underground styled ads.

Text and images or just text ads?
Since I personally have no data, I use text/image, but also because I have two 300 × 250 blocks next to each display, one of which is often a picture and I thus hope to draw a better CTR on the other block, I have not tracked it all, I am satisfied so far with the CTR.

Do not want to track?
Those who do not feel like its CTR has tracks to and try more things, I recommend a 300 × 250 books to use. The title of the ad should have the link color as the links in the text and the text color of the ad should have the same color as the color of the text of the article and the link to the provider should have a milder form to be the color of the text in black So a light gray text.

Again, personal experience to Adsense CTR
I used the Adsense rotator for finding my best format to include color, etc.. In my experience has proven to me (and many others), the box format as the best-convert. I use most often 300 × 250 pixels and move it very well. The colors I use are the default color of the page or the links. I had been no project, which is more brought the ad to make by “inappropriate” striking colors correctly, that we should nevertheless try.
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